Privacy Policy

Last Updated: 2026-03-24

Welcome to the Girls' Frontline Official Store. We know that you care about your information and how we handle it. This Privacy Policy explains what personal information we collect when you visit the website, when you buy merchandise from the website, and when you otherwise interact with our customer support team, marketing and surveys (collectively, the “Services”), as well as ways we might use or disclose it.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our website and use our Services. Personal Information that is de-identified, aggregated, or anonymized so that it cannot be used to identify an individual is not considered personal info. If we de-identify, aggregate, or anonymize your personal info (for example, by deleting your email address, and other identifiers), we commit to maintain and use it in such form without attempting to re-identify it.

A.    Information You Provide
Information that you directly provide to us through our Services may include:
l    Account information, including your email address, username, and other details that help us secure and provide access to the Services;
l    Contact information including your name, email address, phone number;
l    Order information including your name, billing address, shipping address, telephone number, and other details to help process purchases you make;
l    Shopping information including the items you view, or put in your cart;
l    Customer support information including the nature of your concern and your account or order details.
In some cases, if you choose not to provide certain information about yourself, we may not be able to provide you with related features or services, nor will we be able to respond or resolve the problems you've encountered.

B.    Information We Collect Automatically
During your use of our website and Services, in order to improve our services and ensure the security of our services, we will automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

C.    Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
l    Companies who support our website and Services, such as Shopify.
l    Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
l    We and our third-party partners may use cookies and similar tracking technologies (including pixels, web beacons, software developer kits, and third-party libraries) to automatically collect information when you access our website, open our emails, or interact with our Services and advertisements.

How We Use Your Information

l    Providing Products and Services. We process your personal information to provide you with the Services in order to perform our contract with you. This involves processing payments, fulfilling orders, arranging shipping, managing returns and exchanges, and maintaining your account. We also use your information to send transactional notifications and enable features such as product reviews.
l    Marketing and Advertising. We may use your personal information to send you marketing and promotional communications (such as advertisements for our products or services) via email, SMS, or postal mail. Additionally, we use this personal information to tailor our Services and advertise our website and third-party websites.
l    Security and Fraud Prevention. We use your personal information to detect, investigate, and take action against potential fraud, illegal activities, or security threats. If you register an account, you are responsible for maintaining the security of your credentials. Please do not share your password with anyone, and contact us immediately if you suspect your account has been compromised.
l    Customer Communication. We use your personal information to provide customer support and enhance our Services. Doing so allows us to be responsive to your needs and maintain a positive business relationship, which constitutes our legitimate interest.

Minors

Our website is not intended for individuals under the age of 18. We do not intentionally collect personal information from children who are under the age of 18. If you are the parent or guardian of a child who is 18 years old and using our Services, please contact us at the address below to request deletion  of any personal information we may have collected about the child.

Sharing Personal Information

WE DO NOT SELL ANY PERSONAL INFORMATION TO THIRD PARTIES. We may share your personal information with third party service providers to the performance of certain features or to provide you with better service and a better user experience. We will share your personal information with our affiliates to provide and develop our Services.

We may share the necessary personal information with authorized third-party partners (including technical service providers, data storage service providers, after-sales service providers, marketing promotion service providers, etc.) for the performance of certain features or to provide you with better service and a better user experience. Our partners will use your information in accordance with their own privacy notices.

We may share your personal information to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

Cookies

Like many websites, we use Cookies on our website. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

We use Cookies to operate and improve our Site, remember your preferences, and analyze user interactions to optimize our Services. We may also allow third-party service providers to use Cookies to tailor content and advertising on our Site and elsewhere.

While most browsers accept Cookies by default, you can adjust your browser settings to reject or remove them. However, please be aware that blocking Cookies may degrade your user experience and prevent certain features from working as intended. Furthermore, blocking Cookies does not necessarily stop all information sharing with our third-party advertising partners.

Third-Party Service Providers and Services

You may receive links to third-party websites or content and services provided by third parties other than us during your use of our Services, and some third parties’ products or services can be accessed in the form of SDKs and others in order to provide you with some functions and features, such as to provide you with third party logins, notifications and user analysis.  

You can choose whether to visit or accept the third-party websites, products, and services at your sole discretion. Our Privacy Policy does not apply to products and services provided by any third party. Since we are not able to substantially control a third party, we are not responsible for the third party’s collection and processing of your personal information. 

How We Store and Protect Your Personal Information

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

Although the data protection laws of such countries or regions may be of lower standard than that of the country where you live. We will, however, ensure that your personal information set out in this Policy will remain protected in accordance with this Policy and any applicable laws.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

The security of your personal information is important to us and we implement security safeguards designed to protect your personal information and regularly monitor our systems for possible vulnerabilities and attack. We are constantly working to improve on these safeguards to keep your personal information secure.

However, we need to remind you that that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. 

Your Rights

In certain circumstances, you have the following information protection rights:
l    Right to access. You have the right to access your personal information that we hold about you. If you request a copy of your personal information, we will provide you a copy in an electronic format after passing our verification process. 
l    Right to Delete. You have the right to request that we delete personal information we maintain about you. However, if you choose to delete the information, some features that require such information may no longer be available. 
l    Right to rectify. If you consider that personal information we hold about you is inaccurate or incomplete, you have the right to obtain rectification of your personal information.
l    Right to object and restrict. You have the right to object to our processing of your personal information or request that we restrict the processing of your personal information. 
l    Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.Ÿ    
l    Right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information. 
l    Right to Complaint. In addition to exercising your rights through user account as otherwise state above, you can exercise your rights by contacting us using the details set out in the “Contac Us” section.
l    Right to opt-out. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

Depending on where you live, you may have some or all of the rights listed above in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Please understand that for security reasons, we may ask you for additional information to confirm your identity and that we are providing access to information about the correct person before processing your request. In principle, we do not charge a fee for your lawful and reasonable request, but we will charge a certain reasonable fee for repeated requests that exceed the reasonable limit where applicable, and based on actual administrative costs permitted by the applicable laws. We may refuse to process your requests or only respond to some of your requests where an exemption applies or when we are otherwise entitled to do so under applicable laws, for example, some requests are manifestly unfounded or obviously excessive or it requires the disclosure of information of third parties.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our information collection and usage practices when we detect such a signal from your browser.

Contact

If you have any comments, questions or concerns with respect to our Privacy Policy or practices of personal information protection, please contact us at cs@gfl-store.com.(All requests must be labeled “Privacy Policy request” on the email subject line for us to better assist you).